product-marketmanagement.comProduct Market management - Resource for Product and Market Management
Title:Product Market management - Resource for Product and Market Management
Description：Product Market Management may be called product management marketing or product marketing management. It is the function that acts as the liaison between the outside sales force/ and or customers and the internal departments in the company. Our goal is to provide a useable product management proces...
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Product Market management - Resource for Product and Market Management Home About About Bob About Cannon Advantage Contact Us Gallery Image Gallery Video Gallery Products Results Testimonials Case Studies Advertising Effectiveness Improved Profitability Increase Revenue Product Life Cycle Systems Change Vision & Leadership Change ECommerce Start-up New Product Process Applicant Screening Leadership Communications Marketing Technology Leadership Home About — About Bob — About Cannon Advantage Contact Us Gallery — Image Gallery — Video Gallery Products Results — Testimonials — Case Studies —— Advertising Effectiveness —— Improved Profitability —— Increase Revenue —— Product Life Cycle —— Systems Change —— Vision & Leadership Change —— ECommerce Start-up —— New Product Process —— Applicant Screening —— Leadership Communications —— Marketing Technology —— Leadership Marketing for Manufacturers A resource for small to mid size manufacturers Marketing For Inventors A proven Go-To-Market process. Get Smart, Get Focused and Get Results. Just For Fun Be inspired and entertained by the lesson of the prodigal, Coal Oil Johnny Analysis Product-Market Management begins with analysis. Market analysis, customer analysis, competitive analysis, pricing analysis, product analysis... Read More Planning Creative and Innovative strategic and tactical planning. Read More Communication Clear, concise, internal and external communications. Read More 1 2 3 Why Product Market Management may be called product management marketing or product marketing management. It is the function that acts as the liaison between the outside sales force/ and or customers and the internal departments in the company. Our goal is to provide a useable product management process to help practitioners of product market management. Judgement or Communications Decision-Making Bob Cannon As a Product or Market Manager, which do you feel is most the most important skill that you need: Good Judgement or Good Communications? Dr. Jim Anderson in the above video suggests that the number one skill for product managers is Good Judgement. I will not argue that it is not very important. Rather, I would suggest that it is second only to Good Communication Skills. Read more ... How to Craft Product Market Management Uncategorized Bob Cannon Successful Product Market Management is a Craft and your success is based on your knowledge of how to craft product market management. The steps are easy to define. The way you craft your approach is critical. Step one is What. What are your options and what are your objectives? Once these questions can be answered based on market intelligence, you are ready to proceed to a plan. Step two is Why. Why is this important to do? Why is your approach better than what is currently being done in the market? This information is also critical to your plan. Read more ... Milkshake Marketing Product-Market Management Bob Cannon The video Milkshake Marketing is a unique presentation of a basic marketing truth that customers buy products and services for a reason. Read more ... What is Product Management? Product-Market Management Bob Cannon What is Product Management and/or Market Management? In short, the Product Manager or Market Manager is the internal advocate for the customer. In the case of the Product Manager, they represent the consumer of the product in all markets inside the company. In the case of the Market Manager, they represent the consumers of all products in a given market. The functions inside the company are the same. The only difference is the outside focus. Read more ... Pulling the plug Product Marketing Strategy Bob Cannon One of the most difficult things a product or market manager has to do is pulling the plug on a product. So much time and effort goes into exploring a product, the market, the opportunities, and the strategies that the manager feels like the product is an extension of themselves. It is an extremely difficult thing to do in part because of the investment up to the point of pulling the plug. Jack Welch at General Electric suggested that if a product couldn’t be one or two in the market, Read more ... 1 2 3 4 5 Next Robert Cannon With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions. Search for: Contact Us The Cannon Advantage 13985 Aquilla Rd. Burton, OH 44021 Phone: 216 408-9495 Knowledge Products When you need a Cannon Advantage and Bob isn't available, this is an invaluable collection of books and resources to improve performance and profitability in your organization. Popular Posts Product Decisions Product - Market Management is focused on... Promotion Decisions Promotion Decisions are the last of the 4 Ps because th... Place Decisions When considering the 4 Ps in the Marketing Mix, Place D... Image Gallery Cannon Gallery Strategy and Execution Strategy and Execution are the two key elements of prod... Pulling the plug One of the most difficult things a product or market ma... Balance Product - Market Management is all about balance. The p... Milkshake Marketing The video Milkshake Marketing is a unique presentat... Get Smart, Get Focused, Get Results? We developed Get Smart, Get Focused, Get Results? to ensure that every project delivers impactful solutions that can be seen and felt throughout the organization, and quantified in the boardroom. Recent Posts Judgement or Communications How to Craft Product Market Management Milkshake Marketing What is Product Management? Pulling the plug The Internet Strategy and Execution Marketing Plan Balance Product Management Process is About Inputs Tag Cloud 3D printing 4 Ps advertising balance business plan channel of distribution digital designs educate Execution frequency Growth inform internet line reduction Management Market Marketing Marketing Management marketing mix marketing plan Market Management Market Manager message organizational structure penetration strategy Perspective plan Price Decisions Product Product Decisions product life cycle Product Management product management process Product Manager Profit profitability promote Promotion pulling the plug reach Sales Management skimming strategy Strategy target audience translator Knowledge Products When you need a Cannon Advantage and Bob isn't available, this is an invaluable collection of books and resources to improve performance and profitability in your organization. Other Sites of Interest www.BobCannon.com www.CannonAdvantage.com www.MarketingNewProduct.com www.Decision-MakingToday.com www.EngagedLeadershipNow.com www.ProductInnovationNow.com www.ProductMarketingStrategyToday.com www.SalesManagementInsights.com www.CoalOilJohnny.com Testimonials I find Bob a highly motivated, honest and successful professional. His presentations and writings are superior and his work has been an asset to us. He has done professional training presentations for us, he has authored articles for us and we hope to use his expertise in the future.” Bob Faehnle, Executive Director, Leadership Geauga County THANKS!!! Bob, you were wonderful!!! Everyone was talking about you afterwards… all GOOD of course! I really liked the two balls… great effect! Jane Kracker. Director Workforce Development and Continuing Studies, Kent State Robert Cannon is one of the leading experts in the product strategy and management performance/advisory profession. His guidance through collaboration and the educational materials he has developed has provided me the ability to better understand and grow my products and business. Robert's expert knowledge along with his thorough and calm nature is a breath of very supportive and valuable fresh air. Robert Cannon is a rare breed. If you are looking to learn, grow and succeed I can frankly tell you that you will benifit from working with this man.” Billy Carmen, Owner, PXSI “Bob is highly dedicated. He’s a terrific thinker and is totally committed to quality.” Cheryll McPhilimy, Owner, McPhilimy Associates "Robert really took into consideration all aspects of what he was writing about to assure the stories about our department were accurate and he expressed in our own words what we had done to become so successful at what we do. He worked with all levels from Administration to the employee level to create an accurate account of the compassion and competence of how our department became "Masters" at what we do with successful results. Robert had a way of making everyone he spoke with, relaxed and comfortable so that each one of those interviewed could express themselves freely. He was professional and able to stimulate conversation with all involved. My experience working with Robert was a positive one and I would enjoy working with him in the future. I not only felt he did an outstanding job but by the time he completed the process I felt I had gained a true friend.” Sue West, Environmental Services, Fairview Hospital “In the fast paced, hectic world of business there is the calm of Bob Cannon. His depth of understanding in business is not only deep as it relates to creativity, marketing and business savvy over all, he also has the common sense and judgement that is so respected by those who value true wisdom.” Kordell Norton, President, Synergy Solutions AHMA’s 2000 International Hardware Week Education Program was a tremendous success this year due in no small part to your involvement and the presentation you made to participants. I would like to thank you for your contribution to this important industry program.” James Gray, Manager, Industry Liaison AHMA …your presentation was by far the best. It showed that you had not only really prepared, but you spoke to the issues of the audience, and were the best public speaker.” Lori Northrup, Chairman of ToolSource “Robert’s business skills and knowledge has always proven beneficial. A firm believer in out of the box thinking and benefits associated with addressing issues with a clear yet logical method. I see great benefits in Robert’s ability conveying his knowledge and expertise in ways where others can use and benefit from.” Mark Schneider, Owner, Albion Engineering Company “Bob has the gift of earned wisdom and has the ability to deliver the intended message with a refreshing quiet and calming confidence”. Joe Eddy, President, Eagle Manufacturing “Bob is a quick study and quickly isolates the primary issues from the extraneous ones.” Janice Scanlan, CMC "You have contributed much in assuring the success of HTI meetings. Your analyses and reports of market conditions were superb and of great value to the members.” Rich Byrne, Executive Director of The Hand Tools Institute "I asked our staff about the presentation and all of them felt that you did an excellent job. We all benefited from this presentation .. the interactive aspect was excellent" “Lawrence Chai, Chairman, Laura Ashley ? 2013 Cannon Advantage - Designed by Judd Boyer Designs Serving: Northern West Virginia Weirton, Wheeling, & Morgantown Eastern Ohio Cleveland, Akron, Canton, Warren, Youngstown, & Steubenville Western Pennsylvania Sharon, Greenville, Meadville, Erie, Oil City, Franklin, New Castle, Grove City, Titusville, Warren, & Corry
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